Being a merchant, retailer, wholesale distributor – running an online store definitely needs a full-time eCommerce manager and a team of designers and developers that can support the growing technologies. Otherwise, it’s hard for any business to cope with the eCommerce trends. While this is one scenario, an eCommerce store not being integrated with an ERP (Enterprise Resource Planning) system is a huge stress. This article is going to cover how Microsoft Dynamics Magento Integration can help with your digital business growth.
It doesn’t matter whether it is a B2B or B2C business, today’s customers are looking for a seamless omnichannel shopping experience. 73% of the consumers are looking to track across all the touchpoints and almost 86% of the B2B buyers prefer to use self-service tools to re-order the products. In addition to that, the US economy loses $27B per year on data errors. Creating a seamless on-demand experience across all the channels and eliminating all these errors in ERP integration is going to be highly critical.
eCommerce ERP Integration is all about integrating your Magento store with the Microsoft Dynamics ERP and a back-end accounting system. A fully integrated online store will transfer the data bi-directionally between the two applications and the data needs to be entered only once, which eventually helps you to save time by 50%. Some of the key types of data include inventory, items, orders, customer information, shipping, etc.
What is Magento?
Magento Commerce, powering the Adobe Commerce Cloud, is a feature-rich enterprise eCommerce platform empowering 200k+ business owners offering out of the box functionalities and seamless shopping experiences for brands across B2B and B2C. Supported by a massive community of developers, tech partners, and SI’s, Magento is one of the most trusted eCommerce platforms and was named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms.
Leading brands like HP, AB InBev, Watso and many more, are running on Magento Commerce as it offers a world-class shopping experience across various channels.
What is Microsoft Dynamics ERP?
Microsoft Dynamics ERP is an enterprise resource planning (ERP) software focused primarily on mid-size organizations and large scale enterprises. Microsoft Dynamics ERP consists of Microsoft Dynamics AX, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL.
Microsoft Dynamics 365 is a cloud-based application with the capability of both the ERP and CRM. Originally Dynamics 365 was launched in 2016 combining Dynamics AX, the ERP system, and its Dynamics CRM application. Microsoft is one of the early major companies to offer the native capability of ERP and CRM within a single application.
What is Magento Microsoft Integration Dynamics Integration and why do you need one?
While Magento offers an outstanding digital commerce experience for merchants that are looking to scale their business, the data flow between your online store and the backend system with Microsoft Dynamics is going to be a manual process. Starting from incorrect inventory levels to the wrong shipping address and incorrect product information, the entire user journey is going to be a challenging task if you don’t integrate. The product data, pricing, orders, inventory and much more needs to be automated for a seamless experience, and it’s straightforward that, when you don’t have an ERP integration in place, human errors tend to happen.
The integration comes with its own benefits – it improves overall functionality, reduces the cost of managing the inventory and generating financial reports, increases productivity and saves time, reduces data redundancy and errors, increases customer satisfaction, and offers better control over your business. To learn more about eCommerce ERP integration, check out this blog.
Benefits of Microsoft Dynamics Magento Integration in B2B
ERP – eCommerce integration helps you with significantly better efficiency. Below are some of the major benefits of integrating your Magento store with the ERP system.
- More visibility for your business and the customers
- Increase in overall productivity
- Improved efficiency
- Decrease in inventory cost
- Reduces data redundancy
- Decrease in human error
- Reduces overall operation costs
- Product launch now takes less time
- Generating a single sales report
- Better control of your applications
- Improved customer loyalty
At least 50% of online store owners are not ready for all these and they get started with just a one-way integration. eCommerce integration gives you a two-way and real-time data flow between the applications, and most of the ERP integration platform providers are currently offering a cloud solution to manage all your applications in a single place.
Better Together: Microsoft Dynamics Magento Integration using Cloras
Cloras is a Cloud Integration platform that offers seamless integration between Microsoft Dynamics and Magento Commerce. Integrating both applications will make your omnichannel experience a blissful one.
Some of the middleware features in Cloras include:
- In-store pickup for online store buyers
- Managing inventory for multiple stores with streamlined inventory management
- Automatic synchronization of orders and billing data
- Better shipping and tracking information with real-time and automated fulfillment
- Automated customer information management
- Automated product synchronization (including name, category, description, pricing, etc.)
- Multiple pricing rules
- Better handling of data migration
- Fully scalable and customizable