Product CategoryeCommerce

eCommerce Product Taxonomy: Best Practices and Techniques

The latest eCommerce stats infer that in 2020, over a quarter of the World’s population have made a purchase digitally, which is a whopping 2.05 billion in number. And most of these online shoppers do not make their purchase at the very first site they visit. They are tech-savvy and conduct at least brief research before buying online.

“85% of consumers conduct online research before making a purchase online.” (99firms.com)

An integral part of this whole shopping process is coupled with the way products are placed in an eCommerce store. Categories, sub-categories, product hierarchies, their naming, and every single element adds up in selling a product successfully. This is the crux of product taxonomy. To ensure that customers find products in the fastest and most accurate manner with very minimal effort. With the help of a Slide Deck, this blog will go over the significance of Product Taxonomy in eCommerce and some latest techniques and examples.

Conclusion

The current shopping trend shows a steady increase in the number of online purchases. Providing optimum content with easy navigational features in an eCommerce store ensures increased sales combined with the market sustainability of a business. At the end of the day, a customer who browses through an eCommerce store without much hassle and ends up making a purchase is a win-win for both the buyer and seller – Product Taxonomy in the eCommerce space ensures this. Quality data, accurate content, resulting in a top-notch Product Catalog, is the ultimate goal of developing a successful eCommerce website.

Hari Priya Muralikrishnan

Hari Priya Muralikrishnan

Hari Priya Muralikrishnan, Technical Writer at DCKAP, specializes in the product documentation. An engineer turned writer, she enjoys writing about current trends and technology, business and life stories, and societal matters. She is an ardent learner and loves to sing and doodle!