3 Awesome B2B eCommerce Platforms For Distributors

By February 18, 2021 No Comments

 3 Awesome B2B eCommerce Platforms For Distributors.

You have decided to start a wholesale/distribution business and for that, you will need a website. Traditionally you would need to outsource this complex task of setting up a website but not today. A powerful and intuitive eCommerce shopping platform can be at your fingertips in just a few keystrokes. There are versatile platforms out there on which you can set up the foundation of your business. Sounds great?

But, before you jump head-on, you need to know the concepts and standards by which you can measure your eCommerce platforms’ requirements before making any commitments. This article will serve as a barometer and save you tons of browsing and comparing online tools. Using this article you can measure how each platform holds up, and which one will be perfect for your eCommerce platforms. 

What are the best features of a B2B Distribution platform?

In any good eCommerce website, you need at least a fundamental functionality to ensure your online business runs smoothly. A good website gives you the ability to scale with time, enabling you to add essential features to upgrade your eCommerce platforms in the future. This helps you create a foundation that grows as you grow your eCommerce platforms. 

Below, you’ll know what the most crucial features of a B2B distribution platform to consider when looking for a suitable platform are:

Simple Design and Navigation

Early on, you will need a seamless and inclusive platform, not a complex and slow one. Your customers expect a fast and functional platform when visiting your b2b platform. They need Simplicity & Speed.  It is essential to keep in mind not to immerse yourself too much in the functionalities and later forget to check the website layout. It should be simple and easy to navigate. Otherwise, it will be hard for customers to browse through your webpages and find the products they want on your eCommerce platforms. 

Effective Data Synchronization 

As you scale your eCommerce platform, you would like to sell on multiple channels. Almost all online eCommerce businesses do this to capture more customers as this has a net positive outcome; more sales. You should deploy this promising strategy. It will require data synchronization from a lot of channels. Manual data entry is hard, and it becomes increasingly tedious if you plan to grow operations. With a dedicated data sync strategy you can manage, control, update and analyze data instantly on your eCommerce platforms. 

Flexible Integration With Third Parties

When your eCommerce platform eventually starts running, you’d want to make changes to it with time; for improvement. This kind of optimization requires a flexible back-end that can incorporate functionalities on demand. You may need third-party modules, tools, or overall platform integrations. Integration is one of the most efficient techniques to highlight personalization into the buyer journey and your business process.

Integrating email marketing into your website to create personalized communication with your customers is one such example. Through personal target-focused letters, you will gain more loyal customers, increased brand visibility, and achieve overall customer retention. 

A Versatile Payment Gateway Solution

As an eCommerce wholesale distributor, your customers are businesses. Unline B2C their purchases will be much more different. Wholesales purchase bulk orders and the amount spent is thus massive. Due to the nature of such a volume of payments, you need a payment gateway that is fast, convenient, and secure. 

Accepting credit cards is favored among B2B buyers, and the market for payment extends is also to increase. Hence you need adaptable payment alternatives that allow your clients to satisfy their business objectives.

Platform Type, Security & Support

You will discover different kinds of platforms when choosing a B2B wholesale platform. There are mainly two kinds of eCommerce platforms you can consider. 

  • Open-source:

    These platforms do not require license fees. You have to arrange for hosting, PCI compliance, and other legalities. You can adjust all aspects of code and is considerably expensive, and technical skill is required for the eCommerce platforms.

  • SaaS (Software as a service):

    SaaS eCommerce platforms are hosted on Cloud technology, reducing significant operational complexity and development costs of managing an online business.

  • Security:

    A high-security platform will protect your eCommerce business platform from malicious attacks. Strong cybersecurity is essential to the survival of eCommerce platforms.

  • Support:

    Surprise bugs and issues can occur anytime, so choose a platform that provides expert help on-demand with technical support for eCommerce platforms.

Consider these details, and you can discover what the best eCommerce platform for wholesale distribution should look like and envision an excellent platform for your own business.

Here are the top 3 B2B wholesale platforms for you. You can use these platforms to set the foundation of your eCommerce business.

Top 3 Best B2B Wholesale Platforms

#1 Magento Commerce


Magento is the most sought-after open-source B2B eCommerce platform due to its powerful features and scalability for any kind of business. 

Magento Commerce is a premium variant of Magento open-source that advances your business in the modern eCommerce world with automatic built-in features of Magento 2. You can build a website with your choice of design and editable content layouts; without any previous coding knowledge. 

Compared to Magento Opensource; Magento Commerce provides added functionality, including superior marketing features, buyer bonus programs, and targeted advertisements. If you are a large wholesale business with various products, brands, stores, and warehouses, you can maximize your capability with Magento Order Management, by developing seamless cross-channel experiences on your eCommerce platforms. 

Pros of Magento Commerce

  • Added functionalities for advanced eCommerce growth
  • Scalability for large B2B businesses
  • Adaptable customization
  • A large community of users and developers for assistance
  • Professional themes and designs
  • Multi-store and multi-warehouse functionality
  • Intuitive and simple end-user layout
  • Simplified data management
  • Fast loading of webpages on eCommerce platforms 

Cons of Magento Commerce

  • Magento Commerce is expensive
  • Authentic and high qualified Magento developers are elusive
  • Product maintenance is considerably pricey
  • Inadequate B2B sales features

Integrating Magento Commerce

Integrations are integral to your success. Still not integrated your Magento online store and your ERP system? Productivity and profitability – you’re missing out on both. You can get the best from the eCommerce platforms by solid integration. 

Read this guide on how to get started with Magento Commerce integration here

Who should use Magento Commerce?

If your wholesale distribution business has a large volume of sales you can consider Magento Commerce. If you have a moderate budget, consider other alternatives.

Companies Using Magento Commerce:

#2 BigCommerce


BigCommerce is another incredible solution for eCommerce wholesale in the B2B landscape. Its the world’s foremost cloud eCommerce platform, BigCommerce gives multiple features and alternatives intended to develop a sturdy and agile eCommerce website. BigCommerce focuses on user experience and that’s why it empowers you to deliver API-driven and high-touch encounters through your CMS, DXP, application, device, or custom front-end.

With superior eCommerce platforms tool plugs and engines, you can build a sleek checkout on eCommerce platforms for clients while guaranteeing a seamless retail experience for yourself. Easy to create end-to-end mobile-responsive solutions from the homepage to the checkout page. PCI compliance is maintained beforehand so that your online store data and customers’ critical data are protected from malicious intrusions on your eCommerce platforms. 

Pros of BigCommerce

  • Easy and flexible to add countless product modifications
  • Scalable for various business models
  • Zero transaction fees on eCommerce platforms 
  • Great for SEO
  • Flash speed and a rock-solid protection
  • Simple and responsive design

Cons of BigCommerce

  • Automatically update the program if the transactions exceed the limit
  • Not robust enough for content editing
  • Costly pricing
  • Need high expenses when shifting to self-hosted setup

Integrating BigCommerce

Overcome organizational barriers with integration. Save hours with automated data sync and focus on bigger things. Get the most from BigCommerce Integrations – Sync once to streamline forever with Cloras and get great benefits on eCommerce platforms. 

Read this guide on how to get started with BigCommerce integration here

Who should use BigCommerce?

Little or large, both B2B wholesale businesses can leverage the potential of BigCommerce. It allows multiple features for all-level projects. Nonetheless, BigCommerce is best for large or fast-growing organizations.

Companies Using  BigCommerce:

#3: NetSuite Commerce


SuiteCommerce focuses on optimizing the B2B experience for both suppliers and consumers. SuiteCommerce is an excellent option for businesses that run on a variety of channels — particularly those with brick-and-mortar locations.

By implementing the capacity to engage with clients on multiple channels, SuiteCommerce delivers easy to give personalized assistance across the board. The platform’s onboarding method is optimal for companies with little-to-no background knowledge of eCommerce, linked with an intuitive UI to get you up and operating quickly. SuiteCommerce also allows for scalability. Once your eCommerce site begins to obtain traction, you can start making even more out of it.

Pros of NetSuite Commerce

  • A stable and safe platform
  • Easy to configure and customize to suit business needs
  • Accurate and in-depth data report
  • Highly personalized and branded shopping experience

Cons of NetSuite Commerce

  • Lack of automation and integration scalability for large businesses
  • Accurate but function-limited report
  • Time-consuming currency update

NetSuite Commerce Integration

Oracle Netsuite ERP is a popular & full-fledged customizable solution. Keep it aligned with your other business applications through integration. Synchronize the capabilities of your various legacy & modern cloud applications, channels & data points.

Read this guide on how to get started with NetSuite Commerce integration here.

Who should use Netsuite SuiteCommerce?

Netsuite SuiteCommerce is not recommended for inexperienced users with little or no technical knowledge. Nevertheless, B2B wholesales looking for a simplistic yet functional eCommerce solution, SuiteCommerce model is not a bad decision. While SuiteCommerce Advanced is proper for B2B wholesale businesses with a large transaction volume and complex product catalog.

Companies Using NetSuite Commerce:


In summation, there is no one-size-fits-all solution for eCommerce platforms. When choosing which platform you should apply, examine what features value the largest to your company and choose the right eCommerce platforms. This would provide you clarity on your immediate and long-term goals and the means to satisfy those goals effectively. 

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Thanks for reading! 



Chai is a product marketing manager at Cloras ☁️ He is a coffee evangelist🧋a bibliophile 📚 and constantly forgets to water his house plants. 🌱